top of page

Vegehood | 蔬户

This project was for a Master course Build Your Startup. It was scheduled for students who have entrepreneurship mindsets to learn and test their business ideas. In my case, we built a platform called "Vegehood | 蔬户", providing urban nature learning experiences for urban families in China.

My Role

I was the initiator for the startup, found two fellow students who also had the interests to develop their business mindset. I was usually leading the process, initiating business plans and involved in every aspects throughout the progress.

Clients

Not Applicable

Project Type

Lean Startup, User Research, User Experience Design

Duration

Sep 2018 - Feb 2019

Team

Xiaoying Chen, Ziwei Li, Xueyao Wang

Tools

Adobe Creative Suites

Vegehood | 蔬户

The Challenge

In the beginning, we didn't have a concrete business idea, so we needed to brainstorm what can be a good idea, and validating them during the preliminary stage continuously. We pivoted about three times during the five months, each time our idea was more ideal. We not only needed to think about the user experience, but also the business plans for the idea, in order to prove it was feasible.  

The Process

Other Projects

Campaigns.png

VR Gallery

Using Virtual Reality to enhance current art gallery experience and encourage purchases.

Campaigns.png

User Interviews & Tests

Testing Interviews with 8 real users to evaluate the product usability for FF.ai.

bottom of page