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Adaptive Designs for New Platforms

Fastforward.ai provided a chatbot experience on Messenger, in this project they wanted to create an adaptive experience in other platforms including Bixby, WhatsApp, and Twitter. Later, an independent web-based platform was also required, to mimic similar functions we provided on Messenger.

My Role

I was responsible for designing the UI and UX for the new platforms, which Fastforward.ai wanted to integrate into. The platforms included Bixby, WhatsApp, Twitter, and a web-based site. I then did the research and initiated the designs with the product owners, after that I iterated them with stakeholders.

Clients

Fastforward.ai
Digicel

Project Type

UI/UX Design, Frameworks

Duration

Nov 2019 - 2020

Team

Xiaoying Chen, Silviu Pop

Tools

Figma

Adaptive Designs for New Platforms

The Challenge

Fastforward.ai provided chatbot services to Digicel's users in Messenger. The project was aimed to provide similar services in other platforms, Bixby, WhatsApp, Twitter. The main clients were telco companies, so the services included Check Balances & Bills, Check Personal Offers, Buy Plans, and Top-up, etc. I researched on each platform to understand what the experience was, and then design an optimized adaptive experience for the users.


Sometime later, FF.ai wanted to provide not only the Chatbot experience, but also a web-based progressive app. Therefore, I was required to design the initial designs for this channel. This was more complicated than the other platforms, since it needed to be built from scratch, while the other platforms all had a certain design frame which we could adapt to.

The Process

The experience can be divided into two types:


The first type is similar to a chatbot experience, the user 'asks' a question, and the system provides an answer. It is a conversational experience similar to talking with a human advisor. The experience in Messenger, Bixby, WhatsApp, and Twitter belongs to this type. The interaction is more linear compared to a web / app experience.


The second type is a web-based app experience, the users can interact to any elements in the interface. The ‘seamless’ channel which FF.ai provided in the latter phase belongs to this type. The interaction is not linear but more complicated.



Messenger


FF.ai provided a chatbot experience in Messenger which allows the clients to provide their customers different services which does not need to involve human employees.




Bixby


I needed to transform the experience FF.ai had in Messenger into the Bixby platform.


Bixby is the intelligence assistant developed by Samsung Electronics. You can interact with Bixby using your voice, text, or taps. It's deeply integrated into the phone, meaning that Bixby is able to carry out a lot of the tasks you do on your phone.


There are two main differences of experience in Bixby compared to Messenger:

  1. Users are able to use extensive voice control in Bixby, which is not possible in Messenger.

  2. Users cannot access to the previous chat history in Bixby, not like in Messenger, they can re-access the services in the chat history and interact with the options that were given before.


The client we had was a telco company. Therefore the experience I needed to transform includes Sign-in, Check Balance, Browse Plans and Top-up. An example of screens and the overview of the flows can be seen below.





WhatsApp


WhatsApp is a widely used chatting app for people all over the world, therefore FF.ai also want to enable the clients to provide customer services in WhatsApp. The services that were needed to be provided in WhatsApp were Sign in, Check Balance, My Offers, Best Value Plans, Top-up and Settings.


The main differences of WhatsApp compared to Messenger are:

  1. Users cannot interact with buttons/CTAs in WhatsApp, they have to type in text, so it's better to use simple texts/numbers for interaction.

  2. Users cannot interact to the previous menus if the service codes they type in are not unique codes. Users' inputs always firstly apply to the latest response. So it's better to set up some unique code for quick accessed menu.




Twitter


Twitter is also commonly used among businesses for providing customer services, therefore FF.ai would also like to be present in this platform as well. The interaction experience is similar to the one in Messenger. Three functions were required to be implemented in the first phase: Check Balances / Charges, My Offers, and Top-up.





Seamless Channel


FF.ai wanted to build a progressive web app in order to provide clients to host their services in the platform. It was more difficult to what I had built for them before, which was based on a chatbot experience. The design needed to be built from scratch, so I with another colleague proposed the initial version of the experience.


It was started for a zero-rated web page that the users will see when they run out of data in their phones. Yet it eventually grew to a more matured platform that helps the non-digitalized companies to digitalize their services, and getting users through social channels. I was participating in the refining process continuously.


FF.ai calls it as 'Seamless Channel'.





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