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Xiaoying Chen

UX & Product Designer

Hi! My name is Xiaoying. 陈晓颖 in Chinese.

I am creative, proactive, and specialized in user experience and interaction design. As a designer, I pursue the details in design and use my curiosity to solve design challenges. I can empathize strongly with users and turn bright ideas into beautiful, useful, and delightful digital products everyone can use.

 

Get in touch if you are interested in my recent projects and want to know more stories about me :)

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UX/UI Design

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Product Design

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Design Thinking

What can I help?

“User Experience Design” is often used interchangeably with terms such as “User Interface Design” and “Usability”. However, while usability and user interface (UI) design are important aspects of UX design, they are subsets of it – UX design covers a vast array of other areas, too.

As an UX designer, I concern the entire process of acquiring and integrating a product, including aspects of branding, design, usability and function. It is a story that begins before the device is even in the user’s hands.

My Work Experience

IKEA

Jul 2022 - Current

Fastforward.ai

Nov 2019 - Jun 2022

Vegehood | 蔬户

Sep 2018 - Mar 2019

Gocase

Sep 2016 - Jan 2017

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Product UX Designer

As a Product UX designer, I guide everyone in the product team to think from user’s perspective. And I act as a translator between business objectives and the users. I simplify complex messages, making sure that what the product communicates to users is clear, intuitive and aligned with the business goals.

UX Designer

As an UX designer, I delivered designs for mobile, desktop, and progressive web app. By doing research on users and continuously discussing with developers and other teams, we aim to deliver the best results together. In addition to the user-centric goals, the designs should achieve the business goals too.

Co-Founder

As a co-founder of a startup, we pivoted multiple times by validating ideas with prospective customers. Developed Business models to figure out ways to profit. We aim to design for what users need instead of what users like.

Product & Graphic Design Intern

As a Product and Graphic Design Intern, I thrived to step out of my comfort zone every day to learn new things. In results, I led creating multiple product packages from designing, communicating with suppliers to production.

Let's make something amazing together.

Start by saying hi :)

Send me a message and I'll get back to you shortly.

Thanks for your message!

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