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👋

Hi there! I'm Xiaoying

A product designer based in the Netherlands. 

I empathize with users and transfer their needs to pleasant digital products, brands and experience. 

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My Lastest Works

My Work Experience

IKEA

Jul 2022 - Current

Fastforward.ai

Nov 2019 - Jun 2022

Vegehood | 蔬户

Sep 2018 - Mar 2019

Gocase

Sep 2016 - Jan 2017

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Product UX Designer

As a Product UX designer, I guide everyone in the product team to think from user’s perspective. And I act as a translator between business objectives and the users. I simplify complex messages, making sure that what the product communicates to users is clear, intuitive and aligned with the business goals.

UX Designer

As an UX designer, I delivered designs for mobile, desktop, and progressive web app. By doing research on users and continuously discussing with developers and other teams, we aim to deliver the best results together. In addition to the user-centric goals, the designs should achieve the business goals too.

Co-Founder

As a co-founder of a startup, we pivoted multiple times by validating ideas with prospective customers. Developed Business models to figure out ways to profit. We aim to design for what users need instead of what users like.

Product & Graphic Design Intern

As a Product and Graphic Design Intern, I thrived to step out of my comfort zone every day to learn new things. In results, I led creating multiple product packages from designing, communicating with suppliers to production.

Let's make something amazing together.

Start by saying hi :)

Send me a message and I'll get back to you shortly.

Thanks for your message!

© 2022 All rights reserved by Xiaoying Chen

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